Matti Huhta draws insight from pursuing two careers – music and communications. As a musician and an artist he writes, produces, performs and teaches songwriting. Analysing song lyrics is an obsession of his that has materialised into a book about Finnish lyric cliches. Another book is currently in the works.

As a communicator, Matti has experienced all three sectors: public, business and nonprofit. His work has included writing brand books, delivering keynotes and doing all kinds of everyday marketing & communications from radio spots to media relations. Matti’s firm belief is that all organisations can learn from songwriters, to tell their story in a memorable and courageous manner.